Isidro Pereira (IP) bought this farm in 1967 and his son Luiz Paulo Dias Pereira Senior started working with him after finishing his agriculture and farming studies. Together they bought more land in 1974 and the farm grew from the original 140 hectares to 720 hectares. The farm has 12 springs and keeps 80 hectares for the preservation of native forest and for reforestation. Isidro Pereira was a pioneer in coffee growing in Carmo de Minas, and one of the leaders of what has become a coffee growing dynasty in this area of Brasil. Luiz Paulo Senior has continued this commitment and passion and still tastes every single lot that leaves the farm, carefully keeping notes in his famous notebook. His grandson, Luiz Paulo (Junior) is a farmer in his own right, and a founding partner in the exporting company Carmo Coffee.